In 2010 we noticed some pro skateboarders and roller derby participants were getting knocked out and in some instances getting traumatic brain injuries in traditional soft foam skate helmets. So we took the soft foam helmets into the testing lab and learned that the impact energy goes directly through the soft foam helmets and rattles the brain. We also learned that soft foam skate helmets FAIL the ASTM multiple impact test and they FAIL the CPSC high impact test.
So we set out to make a better and safer helmet. The result is the S1 Lifer Helmet. The S1 Lifer Helmet is constructed with EPS Fusion Foam and is 5x more protective than soft foam skate helmets. The S1 Lifer Helmet passes the ASTM multiple impact test and the S1 Lifer Helmet passes the CPSC high impact test.
We have taken steps to educate the public about the S1 Lifer Helmet through videos and printed media. Most skaters and parents did not know that traditional skate helmets did not pass any helmet safety standards. They usually only learned the difference after a head injury and that is too late.
We made a helmet that we would want to wear. And a helmet we could 100% recommend to family, friends and team riders. When you are wearing an S1 Lifer Helmet you know that you are wearing the best. And if you own a skateshop you know you are offering the best to your skate community. – Dan McCashin Co Founder/ S1 Helmets
10 Questions for Sho about his trip to Colombia
How was the trip to Colombia? The trip was super sick. Most definitely going back one day. Where did you stay? In Bogota with Alex and Chela then we stayed at the Wepa House while we were in Cali, and with Carolina Ospina in Medellin. Daily diet? Empanadas and Coffee Favorite sessions? We had a pretty killer session my last day before I went back to Canada Favorite party? Leonera after party was real fun Things that scared you? The hills we’re so gnarly that it was survival mode skating and trying to make it down in one piece Any crazy stories? We were driving back to Bogota and our rental car decided to stop working and leak oil everywhere so we pull over and see a motorcyclist and semi truck crash. Any lessons? Keep your backpack with you all the time Any realizations? Skaters are cool anywhere you go. What is your current board set up? The Valhalla Sho Stopper with Paris Savants 50/43, and usually 83a Cages
Sho wears the S1 Lifer Helmet Click here to check out all of the colors
Adam Colton and Adam Stokowski rockin S1 Lifer Helmets in the new Loaded Icarus video. S1 Lifers are fully certified and fit your head great.
check out all of the colors here http://shop.s1helmets.com/lifer-21-23-5/
Will Royce has a fascination with latin countries. Maybe it’s the cheap beer, the lack of traffic laws, or the women, but most likely all three. During his most recent visit to Colombia he went for a rip down Pablo Escobar’s driveway. During a wet run Alex Ameen ran over and snapped his board in half. Like a true warrior Bill finished the run regardless.
Will wears the S1 Lifer Helmet Color: Cyan Matte MSRP: $54.99
The S1 Lifer Helmet is 5x more protective than traditional soft foam skate helmets.
Interesting info: this video had 500k views on Facebook.com/s1helmets in less than 24 hours. And it had 8000 shares and 1,000 comments. That is alot of views for an S1 video.